POWERADE/CORE POWER/DASANI

POWERADE/ CORE POWER/ DASANI

PARTNERSHIP FULFILLMENT SUMMARY

This page frames key activities THE LOUISIANA MARATHON performed in 2017-2018 to promote POWERADE/ CORE POWER/ DASANI in the city, the southeast part of the state and in national markets. The following lists areas in which the POWERADE/ CORE POWER/ DASANI brands were present across:

PRODUCED EVENTS

  • Marathon & Half Marathon 
  • Quarter, 5K, & Kids Marathon
  • Finish Festival
  • EXPO

ADVERTISING

  • National 
  • Local 
  • Online 

SOCIAL & DIGITAL EFFORTS

  • Website
  • E-Newsletters
  • Facebook & Twitter

RACE RECAP

VISUAL RECAP

BY THE NUMBERS

 2018 RACE RECAP

  Event Attendees – 23,000
  Registered Runners – 6,698
  Marathon – 1,366
  Half Marathon – 2,640
  Quarter Marathon – 664
  Louisiana 5K – 1,676
  Kids Marathon –  352
  Street Food Festival – 4,500
  Volunteers – 1,100

RACE GUIDE

POWERADE/ CORE POWER/ DASANI was featured in the 2018 Race Guide. This Race Guide is distributed to all runners on event weekend.

BUZZ

There’s Plenty of Buzz about the Louisiana Marathon, Mississippi Gulf Coast Marathon & Beach~to~Bayou Challenge

DIGITAL EFFORTS

POWERADE/ CORE POWER/ DASANI was featured at the bottom of every page of our website, and on our Food and Beverage Directory Partner page.  The POWERADE/ CORE POWER/ DASANI company brand was also featured in Spotlight postings throughout the website describing their services from August 2017 through January 2018.

E-NEWSLETTERS

Throughout the year THE LOUISIANA MARATHON sends eNewsletters to its base of 15,000 participants. Each email features up two to three Sponsor Spotlights.   POWERADE/ CORE POWER/ DASANI was featured throughout.

Here are a few examples of an emails sent out:

SOCIAL MEDIA

Additionally, POWERADE/ CORE POWER/ DASANI was highlighted in a number of Social Media posts created to encourage traffic to the tent and spread information about the company.  Here are a few examples of such posts.

RACE PRESENCE

POWERADE/ CORE POWER/ DASANI had brand presence in the chutes at the start and finish of the race.  In addition, POWERADE/ CORE POWER/ DASANI brands were on mile markers on the course which provided a presence in the Official Race Guide and Course Signage throughout the event. POWERADE/ CORE POWER/ DASANI was featured at the Full Marathon on Mile 6 and 7 as well as at the Quarter Marathon on Mile 6.
Here is a preview of the chute and mile marker signage. Mile marker sponsor signs stand 72 inches tall and are featured on each mile of each race.

PHOTOS